Marketing Executive (12 months contract)

PCCW Global is a leading international communications service provider, offering the latest mobility, voice and data solutions to multinational enterprises, telecommunications partners, cloud and application service providers. With a network footprint reaching over 3,000 cities in 160+ countries across 5 continents, our truly global coverage combined with local on-the-ground knowledge has helped us build best-in-class global connections linking Africa, the Americas, Asia Pacific, Europe and the Middle East. Our network supports a portfolio of integrated communications services including connectivity, applications, and tailored solutions integrated and orchestrated by the Console Connect on-demand digital Software Defined Interconnection ® platform, one of the first global platforms to fully automate switching and routing of all communications for seamless interconnection.

PCCW Global is transforming from a telecommunications provider into a technology company and we are looking for an enthusiastic Marketing Executive to join our global Marketing team on our digital transformation journey. This would be a 12 months contract in our London Office. 

Our candidate will have excellent live and virtual event management skills, a sound knowledge of digital marketing and the ability to manage global marketing campaigns, while constantly challenging the norm and uncovering new and effective ways to promote and position PCCW Global as a global technology player.
 

Main Responsibilities:

Working together with Marketing, Sales, Product and other key stakeholders in the business, you will identify, plan and deliver targeted conferences and events as part of an integrated marketing campaign, to drive demand for the company’s products.

• Conference and Event Marketing:
  • Oversee management of global and regional conferences, events and tradeshows
  • To promote and position the PCCW Global/Console Connect brand and drive engagement both onsite and online
     
• Campaign management:
  • Manage integrated marketing campaigns to support the delivery of our events - brief, build, execute, track, evaluate and optimise
  • Analyse and report on campaign effectiveness, making strategic recommendations to drive improvement
     
• Demand generation:
  • Generate leads for the business via conferences and events as part of an integrated marketing campaign
  • Manage customer and lead data, segmentation, data analysis and reporting
  • Work with the digital marketing team to implement effective lead nurture tracks to convert leads
  • Drive PCCW Global/Console Connects digital selling programme to the next level using LinkedIn Sales Navigator as an enabler
     

• Marketing Communications:
  • Work closely with Marketing, Sales and Product teams to contribute towards the production of digital content to drive awareness of PCCW Global/Console Connect via thought leadership pieces, newsletters, eDMs, landing pages, blogs, social media.
  • Work with Media Publications and Analysts to strategically place PCCW Global/Console Connect content into the relevant market segments
     
• Plans & Budget Management: Input into the global marketing plan and budget, management of relevant invoicing and communication with Finance

Skills/Experience:

• Educated to degree level, Marketing qualification preferred

• CRM and Marketing Automation experience essential

• Experience with HubSpot desirable

• Excellent written and spoken English is essential

• Independent, self-starter, able to work across hierarchies

• Impeccable attention to detail with analytical and creative mind-set

• A passion for new technologies and telecommunications to support us on our digital transformation journey

• Ability to manage large projects on a global scale with multiple stakeholders across different geographies/time-zones

• Ability to prioritise activities and workload to tight deadlines

• Energetic, enthusiastic and naturally motivated

• Social Media experience desirable (LinkedIn, Twitter, Facebook, Instagram, YouTube)

• Experience in copywriting and proofreading desirable

• Previous experience in the technology or telecoms sector preferred