Senior Marketing Executive

Your Role

As a Senior Executive, Marketing in Digital Ventures - Partnership, you will report to and work closely with the Assistant Vice President, Partnership of Digital Ventures on an array of growing marketing strategy and objectives. Your typical day could be a combination of the following:

• Support the implementation of business acquisition strategies and define KPIs;  achieve team goals by establishing analytics, reviewing insights for results, reporting on and calculating success (e.g. ROI, CVR, etc.), and making recommendations for improvement.
• Understand customer base (demographics, digital habits, interests) and formulate all-rounded content strategie
• Support the team in approaching potential customers and building deep partnerships to ensure synergy on awareness & promotion effects
• Perform full cycles of business partnership from create partnership presentations, commercial terms negotiation, agreements preparation, performance to pitch potential collaboration
• Keep abreast of the market trends and competitors’ movements and make appropriate recommendations and reports.
• Formulate and execute Go-To-Market plans and programs through digital and diverse channels to increase awareness, improve customer experience and brand preference
• Work closely with external and internal cross functional teams to execute partnership initiatives that’s aligned with the company’s goals and values.
• Perform ad-hoc duties as assigned by management

To succeed in this role

• Degree in Marketing, Business Administration, E-Commerce, Omni-Channel Retailing or related discipline
• Minimum 3 years of digital marketing experience gained from e-commerce, retail or financial services industry
• Mature, independent, good team player, able to work under pressure
• Creative, AI & digital savvy with excellent communication and interpersonal skill and command of both written and spoken English and Chinese