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Senior Marketing Executive (marcom with GA focus)

Senior Marketing Executive (marcom with GA focus)


Your role

  • Coordinate advertising and promotional campaigns with agencies and internal stakeholders
  • Act as an internal gatekeeper of GA360 to ensure tracking tags and campaign data in good hands, and the retargeting audience setting meet the campaign objectives (e.g: Set and review goal funnel of marketing campaigns, and generate audience list according to campaign segments)
  • Prepare performance analysis report on campaign effectiveness via GA360 and Google Ads platforms and provide insights for campaign enhancements
  • Engage in UX/UI design for ad hoc projects related to website & app development
  • Perform UAT for ad hoc website revamp & app update


To succeed in this role

  • Degree holder in Marketing, Business Administration, or related disciplines
  • 3 years of relevant experience in digital marketing, planning and execution
  • Experience in advertising or digital media-buy agency is a plus
  • Essential knowledge of Google Analytics (GA360), Google Tag Manager, and Google Ads platforms is a must
  • Basic knowledge in website development, SEM/SEO/Google Search Console, or Google Merchant Center is appreciated
  • Strong attention to detail in crafting spreadsheets and presentation reports
  • Stellar written and oral communication skills


Candidate with less experience will be considered as Marketing Executive.


HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes.
Personal data provided by job applicants will be used strictly in accordance with the employer's privacy statement (www.hkt.com/privacy-statement), a copy of which will be provided immediately upon request.

Ref ID:  9420

Hong Kong, HK, HK

Business Unit:  Consumer Mobile
Full Time/ Part Time:  Full Time
Job Function:  Marketing
Featured Job Category::  Sales & Marketing/ Business Development

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