Senior Market Analyst

Senior Market Analyst 

Job Duties 

We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization. 

Key Responsibilities 

• Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies. 

• Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows. 

• Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics. 

• Perform P&L analysis and track business performance against key financial and operational KPIs. 

• Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities. 

• Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms. 

• Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence. 

• Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making. 

• Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations. 

The Person 

• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline. 

• Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields. 

• Strong knowledge of AI, machine learning, predictive analytics, generative AI, and data science methodologies. 

• Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred. 

• Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms. 

• Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights. 

• Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making. 

• Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage. 

• Strong project management and stakeholder management skills, with the ability to work effectively across teams. 

• Excellent interpersonal, communication, and presentation skills. 

• Good command of both written and spoken English and Cantonese