Senior Manager, Digital Performance

About The Job 

The Club, an HKT Digital Ventures arm, is an integrated loyalty and digital commerce online platform. Its services include e-commerce, travel, insurance and charitable contributions. The Club members can earn Clubpoints on their spending at The Club, designated HKT services and merchant partners to redeem rewards and privileges. To learn more, visit www.theclub.com.hk. 

HKT Digital Ventures builds a growth model with an integrated digital ecosystem consisting of business verticals ranging from e-Commerce, insurance, digital health, travel to FinTech services. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong. 

As a Manager of Digital Growth team in Digital Ventures, you will report to AVP, Digital Growth, managing owned (i.e. eDM, App Push & MMS), organic (i.e. SEO & GEO) ,paid (i.e. SEM, Social, Display and Programmatic Campaigns) funnels & UX personalization for all The Club's digital properties and business objectives.

The role

• Lead the digital performance to its fullest through smart utilizations of AI-powered analytics tools, include but not limited to Adobe Suite    

• Orchestrate the directions and operations of different organic growth engines, namely, Direct Traffics, SEO, GEO, ASO, Referrals and etc. 

• Construct and define successful formulas to realize sustainable growth automation and pleasant personalized digital experiences through repeated trials & errors 

• Be the expert of our member personas with the goal of cultivating a unique, engaging and recurring digital ecosystem    

• Oversee the setups & the operations of cutting-edge digital tools and technologies to maximize ROIs, enhance service levels and erect comparative advantages 

• Design, develop and execute experiments to test the growth framework through end-to-end concept, analysis and pilot testing for commercialization 

• Define metrics, measure performance, monitor KPIs and derive actionable insights through analytics tools (e.g. Google Analytics, Campaign Manager, Google Data Studio etc.) to promote a shared understanding of digital performance strategy 

• Work close with paid & owned channel managers to synergize all growth initiatives, from acquisition to retention, co-crafting world class best practices 

• Serve as the key contact point for both internal and external stakeholders in managing digital growth campaigns and other Ad tech/MarTech projects 

To succeed in this role

• 8+ year experience in a role or capacity of digital analytics, digital growth, digital transformation or digital product management 

• Highly literate in Adobe Suite (Adobe Target, Adobe Analytics, Adobe Campaign Standard, Adobe Experience Manager) and good knowledge in HTML is a must  

• Possess essential knowledge in digital growth, operation & analytics tools, namely Google Analytics, Google Data Studio, Magento, and mainstream SNS Ad platforms) 

• Proven track record of leading successful digital growth campaigns  

• A strong communicator and collaborator who could tell stories by data and turn them into actionable strategies & tactics with stakeholders 

• Ability to troubleshoot technical issues and have creative problem-solving dexterity 

• Able to produce high quality work within a fast paced, dynamic environment and manage different stakeholders’ needs 

• Passionate and experience in Marketing tech and various growth-hacking tools. You keep up to date with the industry, its latest trends and platforms 

• Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint 

• Well-organized, independent, good team player, able to work under pressure 

• Must be proficient in both English & Cantonese 

• Immediate available is an advantage