Senior Executive, Digital Performance

How to build the growth model with 3.8M loyalty members and an integrated digital ecosystem consists of business verticals ranging from e-Commerce, insurance, digital health, travel to FinTech services? Wanna be a game-changer? Keep reading!

We build the business based on the loyalty program (i.e., The Club) and big monetizable data from HKT.

Our team is growing! Digital venture is now looking for a Senior Executive, Digital Performance to work with our Digital teams to demonstrate the business acumen, growth mindset, and high-level entrepreneurial savvy to build and accelerate the growth loops from acquisition, and retention to monetization.

Reasons why you should join us!

1. A ride on an exponentially growing business. We’re having more than 2X in both traffic and Gross Merchandise Value YoY
2. Opportunity to tap into one of the largest user bases in Hong Kong for a single product. Making a small change can impact the daily lives of many.
3. Exposure to a vast array of verticals. You won’t be confined to one industry in one company but multiple. Our existing portfolio includes e-commerce, insurance, financial services and travel
4. Staff’s exclusive offers to the Club. Examples are priority access to exclusive offers and tier upgrade
5. Have fun, enjoy the ride and open team culture. The only way to do great work is to love what you do
6. We have team celebrations every month and cross-team events regularly to celebrate small milestones
7. Opportunity to work with senior leaders from top tier consulting firms, start-ups, tech firms and banks. Get ready for intellectual conversation.
8. A dynamic and fast-paced yet financially stable environment. We are part of the HKT group.
9. Easy access to the voice of customers via the insight community - the Club Pioneer. We are customer-centric, so we secure channels of getting user feedback timely.

As a Senior Executive of Digital Performance team in Digital venture, you will report to the Manager in-charge of managing channels - CRM campaigns and Paid Media for all of The Club's digital properties and business objectives. Your typical day could be a combination of the followings:

• Work with cross-functional departments to develop our lifecycle marketing communications and campaigns across owned channels (email, push notification, SMS,MMS, etc) based on marketing automation platform
• Build and develop the growth models using growth loops to scale our business, from concept to completion, report and calculate the success metrics (e.g. Open Rate, CTR) and make recommendations for improvement
• Take marketing briefs and analyze the database to generate audience segments for setting up the automated workflow / campaign in Adobe Campaign with imported data and segments
• Work collaboratively with team members to manage campaign progress and recommend modifications and optimizations e.g. Data import, HTML email building etc.
• Utilize data visualization tool (e.g. Google data studio, Datorama, Adobe Analytics) to create dashboards to monitor performance of campaigns on different channels
• Regularly generate detailed reporting on campaign performance by reading Google Analytics Data, CRM Data and excel data reports
• Assist in other ad hoc projects as assigned

What you need to have as the essentials:

• 1 - 2 years of experience as a market analyst, business analyst or equivalent experience
• Strong analytical and critical thinking skills; Ability to troubleshoot technical issues and have creative problem-solving dexterity
• Knowledge of basic digital campaign performance metrics, attribution modelling and tagging
• Ability to modify HTML/CSS in the email designer tool
• Google Analytics knowledge is required; exposure to Adobe Analytics, Google Data Studio and Big Query is a plus.
• Knowledge of SQL is a plus;
• Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint
• Must have both English and Chinese literacy; proficiency in Cantonese
• Less experience candidates will be considered for the role of Executive, Digital Performance
• Immediate available is an advantage