Marketing Manager

Responsibilities:

·       Formulate CVM strategy to improve customer loyalty and grow in-base revenue for mobile business

·       Carry out segmentation and program performance analysis

·       Develop 360 communication plan for various marketing programs

·       Groom digital channels to drive up self-served transactions

·       Work closely with internal parties to design the end-to-end program logistics

Requirements:

·       University graduate in Marketing, Business Administration or related discipline

·       10 years working experience in marketing of telecommunications, banking or insurance

·       Strong understanding of consumer behavior, customer segmentation, target marketing

·       Possess strong ownership, creativity and logical thinking

·       Excellent command of written English and Chinese, Microsoft Excel & Power Point

·       Knowledge of Tableau, GA is a plus 

·       Good team player and team leader

·       Candidate with less experience will be considered for the position of Assistant Marketing Manager


HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's privacy statement (http://www.hkt.com/privacy-statement), a copy of which will be provided immediately upon request.