Your role

This position is at Market Analysis & Research Team, Consumer Insight Analytics. 

Major responsibilities:

• Drive primary market research efforts by designing questionnaires, setting up online survey platforms, analyzing data (both quantitative and qualitative), and delivering comprehensive reports.
• Leverage customer data collected from multiple sources (internal and external) where possible to contextualize research findings and deliver actionable insights
• Assist in the management of ongoing external research projects through collaboration with external research agencies.
• Explore new or alternative tools/ platforms for more effective insight discovery
• Support the functionality of online platforms including online surveys, online communities, and live chat groups.

To succeed in this role

• University graduate in Market Research, Statistics or relevant discipline
• Minimum 3 years or above relevant experience in market research / analysis
• Expertise in quantitative research and statistical analysis, also experience with qualitative design methodologies
• Effective communication in written and spoken English and Chinese
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Computer proficiency in MS PowerPoint, Word, Excel and Chinese word processing
• Knowledge or experience on online survey application e.g. HumanListening, Survey Monkey, or Qualtrics, and Access, Thinkcell, SPSS would be an advantage
• Good presentation skills and analytical mind
• Database knowledge is a plus