Assistant Vice President, Affluent Marketing

Overview:

The AVP will be responsible for leading the marketing, communications, and financial performance of the Home Solutions portfolio, specifically targeting the affluent customer segment. This role involves full ownership of the P&L, concierge service development, and building strategic partnerships to create premium experiences. The AVP will play a crucial role in increasing customer engagement and revenue growth by delivering tailored services and high-impact events for affluent customers.

Your roles: 

• Develop and execute a comprehensive marketing plan aimed at engaging the affluent segment within Home Solutions. Collaborate with cross-functional teams to ensure alignment between marketing strategies and business objectives.
• Design and implement targeted communication strategies that resonate with affluent customers, driving strong engagement across all relevant platforms.
• Lead the design and execution of personalized concierge services that cater to the unique needs of affluent customers, enhancing the brand's differentiation and fostering loyalty.
• Establish, manage, and optimize strategic partnerships to elevate the brand’s reputation and strengthen customer engagement through high-value experiences.
• Work closely with external partners and internal teams to create distinctive, memorable experiences that exceed affluent customer expectations.

To succeed in this role:

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of experience in marketing or business development roles
• Strong analytical skills and familiarity with P&L management
• Excellent communication and interpersonal skills
• Ability to work collaboratively in a fast-paced environment
• Experience in the smart home or technology sector will be an advantage
• Candidate with less experience will be considered as Assistant Marketing Manager