Assistant Manager, Digital Growth

Your Role

• Design and execute customer journey strategies across multiple touchpoints, leveraging Customer Relationship Management (CRM), Customer Data Platform (CDP), automation, and personalization platforms to drive repeat usage, retention, and revenue growth.
• Manage digital and data projects (e.g. marketing automation, personalization and cloud-based platforms), overseeing scope, timelines, budgets, dependencies, and delivery milestones.
• Coordinate tasks with cross-functional stakeholders including Product, Merchandising, Business, UX/UI, Data Analytics, and IT Teams to ensure seamless execution and alignment with overall business strategy.
• Monitor and report on project performance using key metrics, adjusting as necessary to ensure successful delivery
• Understand users’ pain points and craft customer journeys with UX/UI team through competitor analysis, market trend review and research.
• Partner closely with Data Analytics teams to identify target segments, analyze customer behavior, and translate insights into actionable lifecycle and personalization campaigns.
• Support governance, compliance, and operational feasibility assessments to ensure customer initiatives comply with regulatory, technical, and operational requirements while maintaining speed-to-market
• Prepare for business cases, strategic proposals, and management presentations, articulating customer value, growth potential, and return on investment.

To succeed in this Role

• 4-6 years' experience in related fields, preferably with ecommerce experience and with CRM or loyalty marketing agency experience
• Degree holder in Marketing/ Business/ Information or related discipline
• Sound market understanding and ability to apply technology know-how to optimize marketing strategy
• Persistent on solving problems and willing to dig into alternatives – always strike a balance among go-to-market time, user experience and technical/operational feasibility
• Creative & digitally savvy with a focus on digital trends and customer behaviors
• Excellent co-ordination, communication and interpersonal skills
• Strong business proposal writing & presentation skills are a must
• Professional qualifications in project management (e.g. PMP) is a plus
• Good command of written and spoken English, Cantonese, and Mandarin