(Senior) Business Analyst
The Club, an HKT Digital Ventures arm, is an integrated loyalty and digital commerce online platform. Its services include e-commerce, travel, insurance and charitable contributions. The Club members can earn Clubpoints on their spending at The Club, designated HKT services and merchant partners to redeem rewards and privileges. To learn more, visit www.theclub.com.hk.
HKT Digital Ventures build a growth model with an integrated digital ecosystem consists of business verticals ranging from e-Commerce, insurance, digital health, travel to FinTech services including Tap & Go. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong.
Your role:
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Understand the business needs and perform data analysis on complex datasets, both structured and unstructured, to interpret trends or patterns, identify opportunities and threats and provide valuable insights to facilitate better business decision-making
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Analyze user behavioral data to identify patterns, uncover opportunities, facilitate the formulation of business plans, and to improve conversion and reduce churn.
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Develop dashboards and business reports to achieve efficient data analysis and provide guidance and input on data visualization techniques to business users.
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Promote data and analytics capabilities to business users and serve as a data and analytics evangelist. Educate users on leveraging these capabilities to achieve business goals.
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Provide second opinion on Implement and optimize data storage and retrieval solutions, including data lakes, data warehouses, and database systems.
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Ensure data quality, integrity, and consistency by implementing data validation, cleansing, and transformation processes.
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Design A/B tests and propose actionable recommendations.
To succeed in this role:
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Bachelor’s degree in Business, Econometrics, Statistics, Data Science, Mathematics, or any related analytical field.
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2-3 years of experience in data analysis or business intelligence with proven track record in supporting data analytics work, including data extraction, analysis, and the development of actionable recommendations.
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Strong proficiency in SQL and experience working with large scale data.
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Familiarity with data exploration and data visualization tools like Tableau.
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Excellent communication skills, able to convey complex concepts to technical and non-technical audiences alike.
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Strong sense of ownership and motivation to focus on achieving the outcome.
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Proficiency in spoken and written English.
A nice-to-have in this role:
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Experience in Python/R or other statistical programming languages
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Familiarity with cloud solutions, such as AWS, GCP and BigQuery.
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Understanding of statistics concepts (e.g. hypothesis testing, regression analysis).
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Understanding of A/B test design and implementation.
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Ability to transform data into insights and concisely tell a compelling story as an actionable narrative.
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Prior experience in e-commerce, online travel, insurance or loyalty program.
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Hong Kong, HK, HK