Senior Marketing Executive

How to build a growth model with an integrated digital ecosystem consisting of business verticals ranging from FinTech, Digital Commerce, Loyalty, Healthtech, Insurtech, and Travel services. Looking to be a game-changer? Keep reading!

HKT’s Digital Ventures bring to life innovations that take fintech, loyalty and digital commerce to the next level. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong.

Responsibilities:

• Work with the Manager on end-to-end event management, from promotion to execution, with extreme attention to detail.
• Formulate and execute Go-To-Market plans and programs through digital and diverse channels to increase brand awareness and drive members engagement
• Monitor and implement the campaigns to achieve the organizational goals in terms of members engagement.
• Coordinate cross teams resources and work different stakeholders/agencies to ensure smooth execution of events/campaigns
• Review and analysis the performance of each events/campaigns for continuous improvement and further optimization
• Bring fresh thinking and evaluate opportunities in events and loyalty ideas based on insights and trends.
• Perform ad-hoc duties as assigned by management

To succeed in this role

• Degree in Marketing, Business Administration, Communications or related discipline
• Minimum 3 years of relevant experience working in event marketing / event agency. Previous exposure to eCommerce industry is a plus
• Knowledge and experience in using the latest digital technologies, such as Canva, AI Midjourney, video editing tools, AEM, Magento, and virtual event platforms, are an advantage.
• Experienced in end-to-end marketing and communication plan, execution and post-event operation and evaluation
• Passionate about events and committed to delivering exceptional experiences.
• Social media and digital marketing experience is a Plus
• Open-minded, Well-organized, independent, good team player, able to work under pressure and meet deadlines.
• Strong strategic analytical skills with excellent communication and interpersonal skills
• Good command of both written and spoken English and Chinese

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