Senior Marketing Executive

How to build a growth model with an integrated digital ecosystem consisting of business verticals ranging from FinTech, Digital Commerce, Loyalty, Healthtech, Insurtech, and Travel services. Looking to be a game-changer? Keep reading!

HKT’s Digital Ventures bring to life innovations that take fintech, loyalty and digital commerce to the next level. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong.

Our team is growing! HKT Digital Ventures – Partnership team is now looking for a Senior Executive, Marketing to oversee the strategic partnerships of our Digital Ventures’ brands, as well as storytelling in our digital channels with the goal of building brand awareness, fostering loyalty, increasing engagements, and growing our audiences & businesses.

Reasons why you should join us!

1.    A ride on an exponentially growing business and opportunity to tap into one of the largest user bases in Hong Kong. Making a small change can impact on the daily lives of many.

2.    Exposure to a vast array of verticals. You won’t be confined to one industry in one company but multiple. Our existing portfolio includes e-commerce, insurance, financial services and travel.

3.    Have fun, enjoy the ride and open team culture. The only way to do great work is to love what you do.

4.    We have team celebrations and cross-team events regularly to celebrate small milestones and big achievements.

5.    Opportunity to work with senior leaders from top tier consulting firms, start-ups, tech firms and banks. Get ready for intellectual conversations.

6.    A dynamic and fast-paced yet financially stable environment. We are part of the HKT group.

As a Senior Executive, Marketing in Digital Ventures - Partnership, you will report to and work closely with the Senior Manager, Partnership of Digital Ventures on an array of growing marketing strategy and objectives. Your typical day could be a combination of the following:

• Support the implementation of business acquisition strategies and define KPIs; achieve team goals by establishing analytics, reviewing insights for results, reporting on and calculating success (e.g. ROI, CVR, etc.), and making recommendations for improvement.

• Understand customer base (demographics, digital habits, interests) and formulate all-rounded content strategies

• Support the team in approaching potential customers and building deep partnerships to ensure synergy on awareness & promotion effects

• Perform full cycles of business partnership from create partnership presentations, commercial terms negotiation, agreements preparation, performance to pitch potential collaboration

• Keep abreast of the market trends and competitors’ movements and make appropriate recommendations and reports.

• Formulate and execute Go-To-Market plans and programs through digital and diverse channels to increase awareness, improve customer experience and brand preference

• Work closely with external and internal cross functional teams to execute partnership initiatives that’s aligned with the company’s goals and values.

• Perform ad-hoc duties as assigned by management

To succeed in this role

• Degree in Marketing, Business Administration, E-Commerce, Omni-Channel Retailing or related discipline

• Minimum 3 years of partnership management / customer behavior analysis / digital marketing experience gained from e-commerce, retail or financial services industry

• Mature, independent, good team player, able to work under pressure

• Creative, AI & digital savvy with excellent communication and interpersonal skill and command of both written and spoken English and Chinese

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