Senior Marketing Executive

The Club, an HKT Digital Ventures arm, is an integrated loyalty and digital commerce online platform. Its services include e-commerce, travel, insurance and charitable contributions. The Club members can earn Clubpoints with their spending at The Club, designated HKT services and merchant partners to redeem rewards and privileges. To learn more, visit www.theclub.com.hk.

HKT Digital Ventures has well established a growth model with an integrated digital ecosystem consisting of business verticals ranging from e-Commerce, Insurance, Health, Travel to FinTech services. Leveraged by the high performing loyalty program and big data pipelines, we run a very successful and promising digital ecosystem in Hong Kong.

As a Senior Executive of Digital Growth team in Digital venture, you will report to the manager overseeing campaign management, funnel optimization, data analytics & personalization initiatives. Your typical day could be a combination of the followings:

• Work with cross-functional departments to develop our lifecycle marketing communications and campaigns across owned channels (email, push notification, SMS, MMS etc.) on certain marketing automation platforms
• Enhance & elevate growth models to scale up our business, measure and report key metrics (e.g. open rate, click through rate & monetarization) and make recommendations for improvement
• Take marketing briefs and analyze the database to generate audience segments for setting up the automated workflow / campaign in Adobe Campaign with imported data and segments
• Work collaboratively with team members to manage campaign progress and recommend modifications and optimizations e.g. Data import, HTML email building etc.
• Utilize data visualization tool (e.g. Google Looker studio, Google Analytics 4, Adobe Analytics, Tableau) to create dashboards & generate reports to monitor performance of campaigns on different channels
• Assist in other ad hoc projects as assigned

What you need to have as the essentials:

• 3- 5 years of experience as a market analyst, business analyst or equivalent experience
• Hands on experience in building high performing Digital Ad campaigns with proven ROAS
• Strong analytical and critical thinking skills; Ability to troubleshoot technical issues and have creative problem-solving dexterity
• Knowledge of basic digital campaign performance metrics, attribution modelling and tagging
• Ability to modify HTML/CSS in the email designer tool.
• Google Analytics knowledge is required; exposure to Adobe Analytics, Google Data Studio and BigQuery is a plus.
• Knowledge of SQL is a plus;
• Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint
• Must have both English and Chinese literacy; proficiency in Cantonese
• Immediate available is an advantage

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies (www.hkt/privacy-statement), a copy of which will be provided immediately upon request.