Deputy Manager - Marketing Analytics

KEY RESPONSIBILITIES & ACCOUNTABILITIES

The individual will be a part of our Digital Marketing team and be responsible for setting up some of the key marketing analytics projects related to the business. Responsibilities include:

• Own end to end Digital Marketing daily reporting, metrics and its operations, improve the existing codes to deliver efficiency.
• Work on ad hoc digital marketing analytics request on deriving key customer insights.
• Champion the various other data analytics projects that can help in understanding customers and various patterns that can help in boosting the sales and engagement.
• Understand the analytics requirements of Digital Marketing Team and be the go-to person for all analytics requests.
• Analyse the existing data sources, merge multiple data sources in Big Query/R and Python and create reports that help the Digital marketing team to take daily decisions.
• Architect of any changes related to Marketing analytics projects.

SKILLS AND COMPETENCIES

• 2 to 4 years of hands-on experience with R or Python and SQL/Big Query.
• Experience in customer analytics and/or Digital Marketing Analytics.
• Deep technical understanding of the data and systems requirements.
• Experienced in data analysis and visualization tools like Tableau or any other tool.
• Good to have experience in implementing statistical concepts of regression/ classification and clustering in a B2C environment to optimize LTV through segmentation.
• Preferably worked in client-facing role and/ or worked in collaborative team environment