Senior Manager - Digital Marketing

KEY RESPONSIBILITY AND ACCOUNTABILITY
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Serve as the strategic partner and SPOC to Viu Malaysia Business Team which includes Country Manager and extended team
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Partnership scope includes working with business team on 360-degree digital marketing needs – deliver key user KPIs (New user acquisition, User engagement, Subscriptions , Revenue etc.), budget and portfolio management, campaign planning & delivery
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Coordinate with digital marketing team delivery heads, including acquisition, retention/ CRM and analytics, as required, to build and deliver on digital marketing plans and requirements
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Maintain extensive communication across stakeholders and build strong strategic relationships
Confidential
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Drive business and delivery teams towards business plan achievement and success on key metrics on scale and efficiency
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Align stakeholders regularly on developments, target achievement and initiatives
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In concert with other members of the organization, take a "big picture" perspective and seek to maximize our total digital marketing return

SKILLS AND COMPETENCIES
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Experience working with key digital marketing channels and Marketing Technology Tools.
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Understanding various issues pertaining to digital marketing with the ability to problem solve situations and build robust systems and processes to perpetuate best practices and optimal overall digital marketing performance.
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10+ years of total experience
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4-5 years of total experience working closely with top management
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Hands on with programmatic channels (Google, Facebook, Tiktok and Snapchat), AD-Networks and Re-engagement channels
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High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
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Ability to build business cases, persuasive data-driven communications to key stakeholders to drive alignment on key priorities and implementation plans
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Ability to roll-up sleeves and get hands-on to deliver key KPIs as required
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Excellent communication skills sideways, upwards and with team members. Interpersonal skills are a prerequisite for success.
Required Qualifications:
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10+ Years of experience with or significant exposure to paid digital marketing
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MBA from a tier 1 institute (Preferred)
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Bachelors from a tier 1 institute (preferably a Tier 1 technical/ analytical degree – Comp. Sc./ Math/ Statistics)