Manager - Digital Marketing

JOB SPECIFICATION

Position: Manager – Digital Marketing

Location: Mumbai
Reporting to: Director - Digital Marketing

ABOUT VIU

Viu, PCCW’s leading pan-regional over-the-top (“OTT”) video streaming service, is available in 16 markets across Asia, the Middle East and South Africa, with 66.4 million monthly active users (“MAU”) as of December 2022.

The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier (consisting of different subscription options). Viu offers fresh premium TV series, movies and lifestyle programmes, in different genres from top content providers, in local and regional language and subtitles. It also produces premium original productions under the brand “Viu Original”.

Viu also offers users streaming and download features, and localised user interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions.

The service can be accessed via the Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by logging into www.viu.com.

In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.
 

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Serve as the strategic partner and SPOC to Viu South Africa and Myanmar Business Team which include CRO, Country Manager and extended team.
• Partnership scope includes working with business team on 360-degree digital marketing needs – deliver key user KPIs (New user acquisition, User engagement, Subscriptions, Revenue etc.), budget and portfolio management, campaign planning & delivery.
• Coordinate with digital marketing team delivery heads, including acquisition, retention/ CRM and analytics, as required, to build and deliver on digital marketing plans and requirements.
• Maintain extensive communication across stakeholders and build strong strategic relationships.
• Drive business and delivery teams towards business plan achievement and success on key metrics on scale and efficiency.
• Align stakeholders regularly on developments, target achievement and initiatives.
• In concert with other members of the organization, take a "big picture" perspective and seek to maximize our total digital marketing return.

SKILLS AND COMPETENCIES

• 5+ Years of eexperience working with many digital marketing channels and MarTech tools with significant exposure to paid digital marketing.
• Bachelor’s from a tier 1 institute (preferably a Tier 1 technical/ analytical degree – Comp. Sc./ Math/ Statistics). Post graduate degree will be preferred.
• Understanding of various issues pertaining to digital marketing with the ability to problem solve situations and build robust systems and processes to perpetuate best practices and optimal overall digital marketing performance.
• Hands on with programmatic channels (Google, Facebook, Tiktok and Snapchat), ad networks and reengagement channels.
• High attention to detail, top-notch analytical skills and the ability to make data-driven decisions.
• Ability to build business cases, persuasive data-driven communications to key stakeholders to drive alignment on key priorities and implementation plans.
• Ability to roll-up sleeves and get hands-on to deliver key KPIs as required.
• Excellent communication skills sideways, upwards and with team members. Interpersonal skills are a prerequisite for success.
• Experience in customer analytics and/or Digital Marketing Analytics will be preferred.
• Understanding Big Query/R and Python will be an added advantage.