Manager, Marketing & Media Relations

You Role 

• Campaign Leadership: Lead the end-to-end development and execution of marketing campaigns across digital, social, and offline channels to drive audience engagement and brand objectives.
• Media Relations: Manage media relations strategy, cultivating strong relationships with press, journalists, and KOLs. Secure consistent multi-platform coverage that delivers an average PR value of RM500K–RM1M per campaign. 
• Content & Messaging Oversight: Oversee the development, editing, and approval of press releases, media kits, Q&As, and other communication materials. Ensure alignment with Viu’s brand tone, positioning, and messaging guidelines.
• Event Execution: Plan and execute media-facing events including press conferences, junkets, influencer sessions, and campaign launches to create buzz and media coverage around Viu's priority titles and initiatives. 
• Project & Event Management: Coordinate closely with internal stakeholders, creative agencies, media partners, and vendors to deliver marketing materials and event assets on time and within budget. 
• Cross-Functional Collaboration: Work collaboratively with regional teams and internal departments—including Content, PR, Social, Digital, and Commercial—to align marketing efforts and ensure cohesive 360° campaign rollouts. 
• Reporting & Impact Tracking: Monitor and evaluate campaign and media performance, providing actionable insights and contributing to post-campaign reporting. 

To Succeed in This Role

• Strategic Thinking: Ability to translate business goals into marketing and communication strategies that deliver measurable impact. 
• Media & PR Expertise: Deep understanding of the Malaysian media landscape, with proven experience in building media relations and securing coverage. 
• Campaign Management: Strong background in developing and executing integrated marketing campaigns across multiple platforms. Confidential 
• Content Development: Skilled in crafting compelling narratives, press releases, and media messaging that align with brand identity. 
• Stakeholder Management: Excellent interpersonal skills to work effectively with internal teams, media partners, agencies, and vendors. 
• Project Coordination: Strong organizational and time management skills to oversee multiple projects simultaneously, ensuring timely delivery and quality execution. 
• Analytical Thinking: Proficient in analyzing campaign results and media performance to derive insights and inform future strategies. 
• Team Collaboration: Comfortable working cross-functionally in a fast-paced environment, with a strong sense of ownership and accountability. 
• Event Management: Experience in planning and executing media events, press briefings, and influencer engagements with attention to detail and brand alignment