Deputy Manager - Digital Marketing

Job Responsibilities 

Operations:

• Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes

• Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.

• Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels

• Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable

• Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives

• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA

• Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis

What are we looking for?

• Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on experience managing campaigns, platforms, and cross-functional stakeholder expectations

• Expertise in analysing data and making decisions for a favourable business outcomes

• Quick in decision-making and comfortable to pivot as per the requirement

• Strong ability to manage change, align stakeholders, and drive collaboration within the team and across the extended marketing team

Job Requirements

• Bachelor's Degree in Marketing, Business or its equivalent.

• Minimum 3 years of work experience with digital marketing, with advertising campaign operations, management & optimisation capability

• Strong organisational and communication skills.

• Strong analytical and problem-solving skills

• Positive attitude to work, meticulous and attentive to detail

• Collaborative team player who has the business objectives in mind and constantly works toward them

• Ability to work under deadlines and manage multiple ongoing projects on time