AVP, Monetization

Your Role 

• Lead strategy and execution to drive business growth of Viu’s D2C business, covering subscriptions, on-demand transactions, and partnerships via existing channels as well as creation of new channels of distribution. 
• Oversee monetization through in-app payments (Android and iOS), website purchases, third-party storefronts (e-commerce, e-banking), and joint bundle offerings with non-telco partners. 
• Develop partnerships with payment platforms, e-wallets, banks, e-commerce players, OEMs (smartphones, smart TVs, tablets), and entertainment platforms (cinemas, ticketing, OTTs) to broaden distribution and enhance revenue opportunities. 
• Work closely with Content, Marketing, and Product teams to design and optimize user journeys from free viewership to premium subscription, renewal, and churn-winback, using insights from performance data and consumer behavior. 
• Define pricing, promotional, and packaging strategies to strengthen customer acquisition, conversion, and retention. 
• Establish, monitor, and deliver business KPIs across revenue growth, user engagement, churn management, and lifetime value. 
• Provide accurate forecasting, data analysis, and reporting aligned to corporate, country, and regional performance objectives. 
• Manage operational risks, ensure compliance with corporate standards, and implement governance frameworks that safeguard commercial viability. 
• Lead and mentor a multidisciplinary team, fostering a culture of collaboration, accountability, and innovation. 

To Succeed in this Role 

• Minimum of 12 years sales experience within digital premium content sales and/or digital payments industry. Have a proven record of overachieving consumer focused pay sub growth. 
• Well-networked up to ‘C’ level, across relevant partner ecosystem organizations 
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization 
• Resilient, determined, and can handle pressure situations with ease. 
• Should be able to implement processes and structure for high efficiency. 
• Excellent interpersonal, listening and communication skills leading to negotiations and quick deals. 
• Good organizational, people management skills and customer focused attitude. 
• Well-read and passionate about Korean/Asian dramas – must be a Viu ‘fan’ 
• Highly fluent (spoken and written) in English and Bahasa Indonesia