Senior Manager, Customer Experience

Job Description

Position Title: Senior Manager, Employer Engagement and Payroll Integration

We are seeking an experienced Team Head of Stakeholder Engagement to lead the employer engagement functions and payroll integration for the eMPF platform. The ideal candidate will have a strong background in integrated marketing, strategic communications, digital transformation and platform adoption, and stakeholder management, with proven experience leading multi-disciplinary teams across employer engagement and outreach operations. This role requires a deep understanding of audience segmentation, campaign development, and data-driven optimisation, combined with the ability to manage individual to large-scale frontline engagement activities.

About the Job

• Develop and execute the overall stakeholder engagement strategy, driving employer registration and adoption across the platform
• Lead integrated marketing campaigns across digital, print, events, and partnership channels to achieve adoption targets
• Oversee content strategy and brand communications, ensuring all messaging is audience-centric, accessible, and consistent
• Manage a number of direct reports of engagement teams, providing strategic guidance and performance management to drive digital adoption, community outreach, and field-based engagement activities of employers for eMPF Platform.
• Build and steward strategic partnerships, cultivate and maintain high-level relationships with key external stakeholders, including industry associations, NGOs, and strategic partners, payroll vendors / service providers to amplify reach and drive adoption.

To Succeed in the Role

• Bachelor's or Master's degree in Marketing, Communications, Business, Information Technologies or related disciplines
• 10+ years of experience in stakeholder engagement, sales, marketing and / or communications, with at least 5 years in a leadership role.
• Experience in MPF, financial services, corporate / SMEs, public sector, or large-scale transformation programmes
• Proven track record in developing and executing integrated marketing campaigns and engagement acitivites across digital and offline channels
• Strong understanding of brand strategy, content development, and audience segmentation
• Experience leading diverse teams across marketing, outreach, and partnerships functions
• Demonstrated ability to build and manage relationships with senior external stakeholders
• Fluency in Cantonese and English (spoken and written) with Mandarin as a plus; ability to craft compelling messages in both languages
• Strategic thinker with strong execution focus; comfortable working in a fast-paced, multi-stakeholder environment